MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL

This study aimed to examine the effect of perceived usefulness and perceived ease to use on the performance of MSMEs in Ngerangan Village, Klaten, with trust as a mediator. The data collection method used is probability sampling with a saturated sampling technique. The total respondents in the study...

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Bibliographic Details
Main Authors: Noni Setyorini, Qristin Violinda, Arisul Ulumudin, Erandi Jinadari Wattegama
Format: Article
Language:English
Published: University of Brawijaya 2022-11-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2793