MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL
This study aimed to examine the effect of perceived usefulness and perceived ease to use on the performance of MSMEs in Ngerangan Village, Klaten, with trust as a mediator. The data collection method used is probability sampling with a saturated sampling technique. The total respondents in the study...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2022-11-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2793 |
| _version_ | 1811293691508162560 |
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| author | Noni Setyorini Qristin Violinda Arisul Ulumudin Erandi Jinadari Wattegama |
| author_facet | Noni Setyorini Qristin Violinda Arisul Ulumudin Erandi Jinadari Wattegama |
| author_sort | Noni Setyorini |
| collection | DOAJ |
| description | This study aimed to examine the effect of perceived usefulness and perceived ease to use on the performance of MSMEs in Ngerangan Village, Klaten, with trust as a mediator. The data collection method used is probability sampling with a saturated sampling technique. The total respondents in the study were 100 respondents, which is MSME in Ngerangan Village. Hypothesis testing using smartPLS software. The study results are perceived usefulness and perceived ease of use affect trust. Likewise, trust influences the performance of MSMEs in Ngerangan Village. However, perceived usefulness does not directly affect the performance of MSMEs. In contrast to perceived ease to use, which directly influences the performance of MSMEs. The practical implications of this research are that the technology adopted by MSMEs must be easy to use and have many benefits for business development. |
| first_indexed | 2024-04-13T05:05:11Z |
| format | Article |
| id | doaj.art-2abc865a7a7f4536a74e0a6fd999b5f0 |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-04-13T05:05:11Z |
| publishDate | 2022-11-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-2abc865a7a7f4536a74e0a6fd999b5f02022-12-22T03:01:11ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322022-11-0120476878110.21776/ub.jam.2022.020.04.021428MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODELNoni Setyorini0Qristin Violinda1Arisul Ulumudin2Erandi Jinadari Wattegama3Management, Universitas PGRI Semarang, IndonesiaManagement, Universitas PGRI Semarang, IndonesiaStudy Program of Primary School Teacher, Universitas PGRI Semarang, IndonesiaBanking and Finance, Wayamba University of Srilanka, SrilankaThis study aimed to examine the effect of perceived usefulness and perceived ease to use on the performance of MSMEs in Ngerangan Village, Klaten, with trust as a mediator. The data collection method used is probability sampling with a saturated sampling technique. The total respondents in the study were 100 respondents, which is MSME in Ngerangan Village. Hypothesis testing using smartPLS software. The study results are perceived usefulness and perceived ease of use affect trust. Likewise, trust influences the performance of MSMEs in Ngerangan Village. However, perceived usefulness does not directly affect the performance of MSMEs. In contrast to perceived ease to use, which directly influences the performance of MSMEs. The practical implications of this research are that the technology adopted by MSMEs must be easy to use and have many benefits for business development.https://jurnaljam.ub.ac.id/index.php/jam/article/view/2793msme, perceived usefulness, perceived easy to use, performance, trust |
| spellingShingle | Noni Setyorini Qristin Violinda Arisul Ulumudin Erandi Jinadari Wattegama MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL Jurnal Aplikasi Manajemen msme, perceived usefulness, perceived easy to use, performance, trust |
| title | MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL |
| title_full | MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL |
| title_fullStr | MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL |
| title_full_unstemmed | MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL |
| title_short | MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL |
| title_sort | measuring application augmented reality to increase msme performance using technology acceptance model |
| topic | msme, perceived usefulness, perceived easy to use, performance, trust |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2793 |
| work_keys_str_mv | AT nonisetyorini measuringapplicationaugmentedrealitytoincreasemsmeperformanceusingtechnologyacceptancemodel AT qristinviolinda measuringapplicationaugmentedrealitytoincreasemsmeperformanceusingtechnologyacceptancemodel AT arisululumudin measuringapplicationaugmentedrealitytoincreasemsmeperformanceusingtechnologyacceptancemodel AT erandijinadariwattegama measuringapplicationaugmentedrealitytoincreasemsmeperformanceusingtechnologyacceptancemodel |