AN IMPROVED RESIN SUPPLY CHAIN FRAMEWORK FOR MALAYSIA AUTOMOTIVE INDUSTRY – CASE STUDY OF A FOREIGN CAR MAKER

Objective: The purpose of this paper is to investigate the current resin supply chain model of a foreign car maker in Malaysia by studying the resin supply chain of Company A. A conceptual model is proposed for the improvement of current resin supply chain model of Company A. Methodology: A case st...

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Bibliographic Details
Main Authors: Rosman ROSDAN, Mohd. Yusof SHA’RI
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2019-06-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Online Access:http://193.231.18.162/index.php/subbnegotia/article/view/2561