The E-Marketing Mix Strategy of Tokopedia Salam during the Covid-19 Pandemic
Technological developments and government plans in the sharia economic sector supported by the large potential of the Muslim market triggered the launch of sharia features in the e-commerce marketplace. This study aimed to analyze the effect of the e-marketing mix consisting of e-product, e-price, e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2021-12-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://irjbs.com/index.php/jurnalirjbs/article/view/2540 |