Modern factors of digital technologies application efficiency in brand promotion
The article presents an analysis of the global and Russian trends in the development of digital advertising in the promotion of brands. Based on the study of advertising reports and research agencies, analysis of statistical data and author’s developments of practitioners in the field of brand promo...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2022-12-01
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| Series: | E-Management |
| Subjects: | |
| Online Access: | https://e-management.guu.ru/jour/article/view/324 |