Effect of the intensity of Instagram usage as a social media tool on conspicuous consumption
As internet usage grew, social media sites proliferated, and consumers began to use them more frequently. On social media, people share their daily lives, but they also express what they want to symbolize. This sharing includes conspicuous buying or consumption, presenting both opportunities and cha...
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| Format: | Article |
| Language: | English |
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University of South Florida (USF) M3 Publishing
2023-09-01
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| Series: | Journal of Global Business Insights |
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| Online Access: | https://digitalcommons.usf.edu/globe/vol8/iss2/4 |