The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital

One of the most essential things in the success of a service besides the value of satisfaction is customer loyalty. Loyalty here is an indicator of how many customers want to promote our services without us asking, while repeated visits from customers make customers happy and proud to use our se...

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Main Authors: Puryanti Puryanti, Budhi Setianto, Agus Aan Adriansyah
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2023-02-01
Series:Jurnal Ilmiah Kesehatan
Subjects:
Online Access:http://journal2.unusa.ac.id/index.php/JHS/article/view/3984
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author Puryanti Puryanti
Budhi Setianto
Agus Aan Adriansyah
author_facet Puryanti Puryanti
Budhi Setianto
Agus Aan Adriansyah
author_sort Puryanti Puryanti
collection DOAJ
description One of the most essential things in the success of a service besides the value of satisfaction is customer loyalty. Loyalty here is an indicator of how many customers want to promote our services without us asking, while repeated visits from customers make customers happy and proud to use our services. This study aimed to measure the value of Customer Satisfaction, Loyalty, and External Service Quality. This study used secondary data, totaling 356 patients who completed a customer satisfaction survey at Surabaya Islamic Hospital. This study showed that the characteristics of the patients at the Surabaya Islamic Hospital were particularly women aged <25 years with a BPJS patient guarantor who lived 5-10 km and had known the Surabaya Islamic Hospital for > 20 years, while in the external service quality customer assessment which included product, organizational image, safety, empathy, reliability, responsiveness at Surabaya Islamic Hospital was good and there was a relationship between External service quality and satisfaction significantly influence patient loyalty at Surabaya Islamic Hospital.
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spelling doaj.art-2afa09273c8f4cb9bd8e38f4d9f6b27a2023-04-25T23:44:08ZengUniversitas Nahdlatul Ulama SurabayaJurnal Ilmiah Kesehatan1978-67432477-39482023-02-01160110.33086/jhs.v16i01.3984The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic HospitalPuryanti Puryanti0Budhi Setianto1Agus Aan Adriansyah2Department of Hospital, Sekolah Tinggi Ilmu Kesehatan Yayasan RS Dr. Soetomo, Surabaya, East Java, Indonesiauniversitas nahdlatul ulama surabayauniversitas nahdlatul ulama surabaya One of the most essential things in the success of a service besides the value of satisfaction is customer loyalty. Loyalty here is an indicator of how many customers want to promote our services without us asking, while repeated visits from customers make customers happy and proud to use our services. This study aimed to measure the value of Customer Satisfaction, Loyalty, and External Service Quality. This study used secondary data, totaling 356 patients who completed a customer satisfaction survey at Surabaya Islamic Hospital. This study showed that the characteristics of the patients at the Surabaya Islamic Hospital were particularly women aged <25 years with a BPJS patient guarantor who lived 5-10 km and had known the Surabaya Islamic Hospital for > 20 years, while in the external service quality customer assessment which included product, organizational image, safety, empathy, reliability, responsiveness at Surabaya Islamic Hospital was good and there was a relationship between External service quality and satisfaction significantly influence patient loyalty at Surabaya Islamic Hospital. http://journal2.unusa.ac.id/index.php/JHS/article/view/3984Customer SatisfactionLoyaltyExternal Service Quality
spellingShingle Puryanti Puryanti
Budhi Setianto
Agus Aan Adriansyah
The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital
Jurnal Ilmiah Kesehatan
Customer Satisfaction
Loyalty
External Service Quality
title The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital
title_full The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital
title_fullStr The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital
title_full_unstemmed The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital
title_short The Influence of External Service Quality and Satisfaction on Patient Loyalty in Surabaya Islamic Hospital
title_sort influence of external service quality and satisfaction on patient loyalty in surabaya islamic hospital
topic Customer Satisfaction
Loyalty
External Service Quality
url http://journal2.unusa.ac.id/index.php/JHS/article/view/3984
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