Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...

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Bibliographic Details
Main Authors: Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, Pari Ahadi
Format: Article
Language:fas
Published: University of Tehran 2022-12-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf