Market orientation of export firms agroindustriales cities of Pereira and Manizales
This paper describes how market orientation from practices and activities undertaken by the exporting agribusiness companies reach international markets and remain over time, generating competitive advantages over other organizations. The aim was to identify the practices and activities of agribusin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Pedagógica y Tecnológica de Colombia
2015-06-01
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| Series: | Inquietud Empresarial |
| Subjects: | |
| Online Access: | http://revistas.uptc.edu.co/revistas/index.php/inquietud_empresarial/article/view/3921/3409 |