A STUDY ON THE USAGE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO ONLINE SHOPPING
The digital landscape evolves into a new era in the business world. The digital process involved the industries and businesses to think on new applications and domains of implementation of Artificial Intelligence into business. The Industries and business started to invest in technologies for their...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2024-03-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v6-n1/2.pdf |