Research trends on music and advertising
Research on music and advertising is diverse and unstructured. Looking at the most important factors that define related research, this article aims to introduce a typology of four research fields that reflect the interplay of the complex relationship between music and advertising. An ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2017-07-01
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| Series: | Revista Mediterránea de Comunicación |
| Online Access: | https://www.mediterranea-comunicacion.org/article/view/2017-v8-n2-research-trends-on-music-and-advertising |