Research trends on music and advertising
Research on music and advertising is diverse and unstructured. Looking at the most important factors that define related research, this article aims to introduce a typology of four research fields that reflect the interplay of the complex relationship between music and advertising. An ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2017-07-01
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| Series: | Revista Mediterránea de Comunicación |
| Online Access: | https://www.mediterranea-comunicacion.org/article/view/2017-v8-n2-research-trends-on-music-and-advertising |
| _version_ | 1828827969545568256 |
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| author | Nicolas Ruth Benedikt Spangardt |
| author_facet | Nicolas Ruth Benedikt Spangardt |
| author_sort | Nicolas Ruth |
| collection | DOAJ |
| description |
Research on music and advertising is diverse and unstructured. Looking at the most important factors that define related research, this article aims to introduce a typology of four research fields that reflect the interplay of the complex relationship between music and advertising. An analysis of relevant studies revealed diverse research gaps and clustered the main research traditions. Eventually, we identified four types of research, namely advertising with music, advertising with musicians, music with advertising, and advertising for music. This typology leads to the conclusion that more interdisciplinary research is needed for the investigation all of the boundaries between music and advertising. |
| first_indexed | 2024-12-12T15:12:02Z |
| format | Article |
| id | doaj.art-2b05d9c702ad4e20bf6911384a7ab35b |
| institution | Directory Open Access Journal |
| issn | 1989-872X |
| language | English |
| last_indexed | 2024-12-12T15:12:02Z |
| publishDate | 2017-07-01 |
| publisher | Universidad de Alicante |
| record_format | Article |
| series | Revista Mediterránea de Comunicación |
| spelling | doaj.art-2b05d9c702ad4e20bf6911384a7ab35b2022-12-22T00:20:35ZengUniversidad de AlicanteRevista Mediterránea de Comunicación1989-872X2017-07-01821310.14198/MEDCOM2017.8.2.1Research trends on music and advertisingNicolas RuthBenedikt Spangardt Research on music and advertising is diverse and unstructured. Looking at the most important factors that define related research, this article aims to introduce a typology of four research fields that reflect the interplay of the complex relationship between music and advertising. An analysis of relevant studies revealed diverse research gaps and clustered the main research traditions. Eventually, we identified four types of research, namely advertising with music, advertising with musicians, music with advertising, and advertising for music. This typology leads to the conclusion that more interdisciplinary research is needed for the investigation all of the boundaries between music and advertising.https://www.mediterranea-comunicacion.org/article/view/2017-v8-n2-research-trends-on-music-and-advertising |
| spellingShingle | Nicolas Ruth Benedikt Spangardt Research trends on music and advertising Revista Mediterránea de Comunicación |
| title | Research trends on music and advertising |
| title_full | Research trends on music and advertising |
| title_fullStr | Research trends on music and advertising |
| title_full_unstemmed | Research trends on music and advertising |
| title_short | Research trends on music and advertising |
| title_sort | research trends on music and advertising |
| url | https://www.mediterranea-comunicacion.org/article/view/2017-v8-n2-research-trends-on-music-and-advertising |
| work_keys_str_mv | AT nicolasruth researchtrendsonmusicandadvertising AT benediktspangardt researchtrendsonmusicandadvertising |