Heterogeneity in individual beliefs and its implication for valuing willingness to pay
This study conducts an experimental analysis of risky travel choice behaviour, while accounting for the trade-off between attributes, nonlinearity in utility specification and perceptual conditioning. The focus is on empirically measuring between individual heterogeneity in beliefs, and a key findin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2021-03-01
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| Series: | Data Science and Management |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666764920300023 |