Effects of Subjective Norm, Attitude and Consumer Desire Toward Intention to Purchase Indonesian Herbal
Jamu is a traditional Indonesian medicinal beverage that has been a heritage product for generations. This research focuses on testing latent constructs used in empirical models to measure the intention of consumers to purchase Javanese Traditional Herbal Medicine Beverage, which is called Jamu or I...
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2022-07-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jmagr/article/view/40100 |