Brand authenticity leads to perceived value and brand trust
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Atatürk University
2022-04-01
|
Series: | Trends in Business and Economics |
Online Access: | https://economics-ataunipress.org/en/brand-authenticity-leads-to-perceived-value-and-brand-trust-131268 |