Brand authenticity leads to perceived value and brand trust

Bibliographic Details
Main Author: Kazım DAĞ
Format: Article
Language:English
Published: Atatürk University 2022-04-01
Series:Trends in Business and Economics
Online Access:https://economics-ataunipress.org/en/brand-authenticity-leads-to-perceived-value-and-brand-trust-131268

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