Consumers’ Usage intention towards Mobile Healthcare Applications (MHA): A study of select cities in India
This paper attempts to identify the factors influencing Consumers' usage intention towards mobile healthcare applications. There are many healthcare applications that are being launched in the market which would help consumers in preventing and curing the diseases. The promotional initiatives i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2019-12-01
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| Series: | Ramanujan International Journal of Business and Research |
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/165/181 |