Adapatation of Digital Marketing Activation After the COVID-19 Pandemic at Anantara Seminyak Bali Resort

This study aims to analyze the digital marketing activation in the hotel industry in Bali as their adaptation to consumer behavior post-COVID-19 pandemic. This study was conducted by qualitative descriptive with a study case approach to know the digital marketing adaptation applied by Anantara Semi...

Full description

Bibliographic Details
Main Authors: Hilda Kosasih, Gabriela Felicita Putri Kurniadi, Flavia Maharani Yunazar
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2023-08-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Online Access:https://ijhess.com/index.php/ijhess/article/view/594