A Survey Study Marketing Process in the University Libraries of Isfahan City Based on 7P
Objective: the aim of this study is to determine the improvement rate of marketing process based on 7P in Libraries of state universities in Isfahan city.Method: This research is a descriptive – survey study. Random stratified sampling method was used and the sample estimated 96 people. To collect d...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-12-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_51133_106eda8773e0f27f2b4601aaa00291e1.pdf |