The impact of age on the customers buying behaviour and attitude to price
Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success. Therefore, there are many studies, researches and papers focusing on this phenomenon. Many dif...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Technology and Business, České Budějovice
2020-01-01
|
| Series: | Littera Scripta |
| Subjects: | |
| Online Access: | http://www.littera-scripta.com/the-impact-of-age-on-the-customers-buying-behaviour-and-attitude-to-price/ |