Research on international publicity strategies of Gannan red tourism in the context of the belt and road
Cultural self-confidence and the going-global strategy of China’s excellent traditional culture have given red culture new opportunities and higher expectations, accelerating red culture to go abroad following the times. Based on the overview of the development of red tourism, the article clarifies...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/02/shsconf_ssphe2023_01011.pdf |