Research on international publicity strategies of Gannan red tourism in the context of the belt and road
Cultural self-confidence and the going-global strategy of China’s excellent traditional culture have given red culture new opportunities and higher expectations, accelerating red culture to go abroad following the times. Based on the overview of the development of red tourism, the article clarifies...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/02/shsconf_ssphe2023_01011.pdf |
| _version_ | 1797951073271414784 |
|---|---|
| author | Yang Yu Xiao Hongying |
| author_facet | Yang Yu Xiao Hongying |
| author_sort | Yang Yu |
| collection | DOAJ |
| description | Cultural self-confidence and the going-global strategy of China’s excellent traditional culture have given red culture new opportunities and higher expectations, accelerating red culture to go abroad following the times. Based on the overview of the development of red tourism, the article clarifies the present situation of red tourism international publicity in Gannan through SWOT, believes that the challenges and opportunities of red tourism in Gannan coexist, and further proposes several paths including updating the concept while telling a good story, clarifying the audience while accumulating talents, refining the spirit while upgrading technology, innovating channels while combining the internal and external, “casting the soul” with culture by joint cooperation, and enriching the routes besides “red and green”. The foundation is laid for the continuation of red resources to open a new chapter in the era. |
| first_indexed | 2024-04-10T22:24:57Z |
| format | Article |
| id | doaj.art-2b51048f4f6c4505acae6c5b1ed01839 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-10T22:24:57Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-2b51048f4f6c4505acae6c5b1ed018392023-01-17T09:16:25ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011530101110.1051/shsconf/202315301011shsconf_ssphe2023_01011Research on international publicity strategies of Gannan red tourism in the context of the belt and roadYang Yu0Xiao Hongying1Gannan Institute of Science and TechnologyGannan Institute of Science and TechnologyCultural self-confidence and the going-global strategy of China’s excellent traditional culture have given red culture new opportunities and higher expectations, accelerating red culture to go abroad following the times. Based on the overview of the development of red tourism, the article clarifies the present situation of red tourism international publicity in Gannan through SWOT, believes that the challenges and opportunities of red tourism in Gannan coexist, and further proposes several paths including updating the concept while telling a good story, clarifying the audience while accumulating talents, refining the spirit while upgrading technology, innovating channels while combining the internal and external, “casting the soul” with culture by joint cooperation, and enriching the routes besides “red and green”. The foundation is laid for the continuation of red resources to open a new chapter in the era.https://www.shs-conferences.org/articles/shsconf/pdf/2023/02/shsconf_ssphe2023_01011.pdf |
| spellingShingle | Yang Yu Xiao Hongying Research on international publicity strategies of Gannan red tourism in the context of the belt and road SHS Web of Conferences |
| title | Research on international publicity strategies of Gannan red tourism in the context of the belt and road |
| title_full | Research on international publicity strategies of Gannan red tourism in the context of the belt and road |
| title_fullStr | Research on international publicity strategies of Gannan red tourism in the context of the belt and road |
| title_full_unstemmed | Research on international publicity strategies of Gannan red tourism in the context of the belt and road |
| title_short | Research on international publicity strategies of Gannan red tourism in the context of the belt and road |
| title_sort | research on international publicity strategies of gannan red tourism in the context of the belt and road |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/02/shsconf_ssphe2023_01011.pdf |
| work_keys_str_mv | AT yangyu researchoninternationalpublicitystrategiesofgannanredtourisminthecontextofthebeltandroad AT xiaohongying researchoninternationalpublicitystrategiesofgannanredtourisminthecontextofthebeltandroad |