Trends and evolution of agile branding: a bibliometric analysis
As today’s environment constantly changes, scientific and practical literature suggests that brands must be managed more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an innovative approach for companies to navigate dynamic markets to e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2024-07-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://bmee.vgtu.lt/index.php/BTP/article/view/21438 |