Predictors of business-to-business loyalty and repurchase intentions in South Africa’s concrete product market
Purpose: Relational exchanges between buyers and sellers in business-to-business (B2B) contexts are becoming important in today’s competitive markets. With increases in the number of concrete product manufacturer-supplier (CPMs) organisations in the construction industry, customers still express dis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2023-08-01
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| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/3575 |