Design and testing of communication materials for a breastfeeding social media marketing campaign: Breastfeed4Ghana
Breastfeed4Ghana was a social media-based campaign implemented to address identified gaps in the protection, promotion, and support of breastfeeding in Ghana. This paper describes the process of campaign materials development and testing to ensure their cultural and content appropriateness. The 60 c...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-03-01
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| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/2055207620909291 |