Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

IntroductionThe willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is...

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Bibliographic Details
Main Authors: Rony Francisco Chilón-Troncos, Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Dany Yudet Millones-Liza, Miluska Villar-Guevara
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-03-01
Series:Frontiers in Nutrition
Subjects:
nutrition literacy
attitude
subjective norm
perceived behavioral control
planned behavior
willingness to consume
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2024.1353569/full

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https://www.frontiersin.org/articles/10.3389/fnut.2024.1353569/full

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