A Model Replication with an Extension of Students’ Perception of Prospective Employer Attractiveness
In the light of a long-term rising focus on human resources as the essential for a competitiveness of organizations, human resource management intersects with marketing to help firms attract and retain potential employees. The existing literature, mainly referred to as employer branding, has been co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2019-06-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/files/322.pdf |