A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach
Acceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high R&am...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_9113_78b4c07f3109b5c6031d3475a45fde7a.pdf |