A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach
Acceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high R&am...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2018-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_9113_78b4c07f3109b5c6031d3475a45fde7a.pdf |
| _version_ | 1797367666829164544 |
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| author | Mahdi Bastan Elaheh Abbasi Alimohammad Ahamadvand Reza Ramazani K |
| author_facet | Mahdi Bastan Elaheh Abbasi Alimohammad Ahamadvand Reza Ramazani K |
| author_sort | Mahdi Bastan |
| collection | DOAJ |
| description | Acceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high R&D costs, and if the new products and services are not accepted by target customers, the expected profit will not be achieved. The purpose of the present research is to provide a deep insight about effective factors for mobile banks’ acceptance. Mobile-bank is an e-banking channel with the ability to earn income and profit as well as reduce the cost of operation for banks. So, understanding the effective factors as well as the dynamics in the process of acceptance and diffusion it by customers has importance for managers of banks. In this research, after reviewing the related literature about technology acceptance, and identifying the variables affecting the acceptance of mobile banking, a system dynamics model was presented which by representing the causal structure and simulation model, can analyze the dynamics of the acceptance process. The results of implementing the four scenarios were simulated and analyzed. The results show that the improvement of effective factors on the intention to use of customers is more effective than other policies, such as promotion advertising and development of new services and feature in the current mobile bank |
| first_indexed | 2024-03-08T17:21:32Z |
| format | Article |
| id | doaj.art-2b9ecc60ac05488b90dc730585e70359 |
| institution | Directory Open Access Journal |
| issn | 2251-8029 2476-602X |
| language | fas |
| last_indexed | 2024-03-08T17:21:32Z |
| publishDate | 2018-09-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| spelling | doaj.art-2b9ecc60ac05488b90dc730585e703592024-01-03T04:45:09ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Ṣan̒atī2251-80292476-602X2018-09-01165025728410.22054/jims.2018.91139113A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics ApproachMahdi Bastan0Elaheh Abbasi1Alimohammad Ahamadvand2Reza Ramazani K3مربی، گروه مهندسی صنایع دانشگاه ایوان کی، گرمساردانش آموخته کارشناسی ارشد، گروه مهندسی صنایع دانشگاه ایوان کی، گرمساراستاد، گروه مهندسی صنایع، دانشگاه ایوان کی، گرمساراستادیار، دانشکده مهندسی صنایع و سیستم های مدیریت دانشگاه صنعنی امیرکبیر، تهرانAcceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high R&D costs, and if the new products and services are not accepted by target customers, the expected profit will not be achieved. The purpose of the present research is to provide a deep insight about effective factors for mobile banks’ acceptance. Mobile-bank is an e-banking channel with the ability to earn income and profit as well as reduce the cost of operation for banks. So, understanding the effective factors as well as the dynamics in the process of acceptance and diffusion it by customers has importance for managers of banks. In this research, after reviewing the related literature about technology acceptance, and identifying the variables affecting the acceptance of mobile banking, a system dynamics model was presented which by representing the causal structure and simulation model, can analyze the dynamics of the acceptance process. The results of implementing the four scenarios were simulated and analyzed. The results show that the improvement of effective factors on the intention to use of customers is more effective than other policies, such as promotion advertising and development of new services and feature in the current mobile bankhttps://jims.atu.ac.ir/article_9113_78b4c07f3109b5c6031d3475a45fde7a.pdfelectronic bankingmobile banktechnology acceptance modelssystem dynamics |
| spellingShingle | Mahdi Bastan Elaheh Abbasi Alimohammad Ahamadvand Reza Ramazani K A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī electronic banking mobile bank technology acceptance models system dynamics |
| title | A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach |
| title_full | A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach |
| title_fullStr | A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach |
| title_full_unstemmed | A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach |
| title_short | A Simulation Model of Mobile Banking Acceptance by Bank Customers Using the System Dynamics Approach |
| title_sort | simulation model of mobile banking acceptance by bank customers using the system dynamics approach |
| topic | electronic banking mobile bank technology acceptance models system dynamics |
| url | https://jims.atu.ac.ir/article_9113_78b4c07f3109b5c6031d3475a45fde7a.pdf |
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