Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM
Brand Service Recovery Strategies (BSRS) have garnered significant attention due to their transformative potential in traditional business practices. However, the precise influence of BSRS on fostering positive Electronic Word of Mouth (eWOM) remains inadequately elucidated within the academic liter...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-01-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231219555 |