The Brand as a Place. For a Model Interpreting the Behavior of Brands
What if the brand is a place? In specialist literature, the brand interacts through a series of tangible and intangible touchpoints with its interlocutors. Whether it is points of sale, events, websites, packaging and products, the interlocutor enters the world of the brand and experiences it throug...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bologna University press
2024-01-01
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| Series: | DIID |
| Subjects: | |
| Online Access: | https://www.diid.it/diid/index.php/diid/article/view/diid80-finesso-guida |