The system of indicators to measure the effectiveness of interaction between enterprises in marketing channels
The aim of the article. The aim of the article is to systematize the use of marketing approaches to interaction in modern management techniques, which allowed the detailed characterization of network, competitive and innovative approaches to consolidate network main role in sales policy formation of...
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_4_99_109.pdf |