Franchise business development model: Theoretical considerations

Franchising is not a popular business development form in Lithuania. Only 0.02% of all Lithuanian companies use franchising for business development, while in most of the developed countries franchise is recognized as a convenient business expansion form. So, what factors determine such differences...

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Bibliographic Details
Main Authors: Monika Kavaliauskė, Erika Vaiginienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-11-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8683