Marketing strategies in anti-recessionary management: classification signs and application conditions
In the article the research of marketing strategies in anti-recessionary management essence is conducted, their features and an application condition in system of anti-recessionary management are defined, classification signs are analyzed and generated.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_105_110.pdf |