Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms
Abstract The growing popularity of online shopping means that consumers must determine product quality after they make a purchase decision and receive the product, a situation that is directly related to the issue of consumers’ trust toward retailers. This study analyzes the marginal willingness to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02277-7 |