The Effect Of Advertising And Store Atmosphereon The Purchase Decision Ondialog Coffee Deli Serdang

This study aims to determine whether Advertising and Store Atmosphere have an influence on Purchase Decisions at Dialog Coffee Deli Serdang. The population used in this study were all customers of Dialog Coffee. This study used a sample of 95 respondents, using accidental sampling as a sampling tec...

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Bibliographic Details
Main Authors: Irwansyah Putra, Audrey Faiq Sabillah
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2022-09-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Online Access:https://ijhess.com/index.php/ijhess/article/view/248