The Shifting Morals of Moral Entrepreneurs

By utilizing manipulative tactics, such as persuasion techniques and strategies through social media sites, moral entrepreneurs can maintain and/or increase their scope of influence. In this article, we propose another tactic utilized by moral entrepreneurs, a concept we refer to as shifting morals....

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Bibliographic Details
Main Authors: Nadia Y. Flores-Yeffal, Kade Sparger
Format: Article
Language:English
Published: SAGE Publishing 2022-04-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051221095444