Evaluation of precision marketing effectiveness of community e-commerce–An AISAS based model
With the advent of the big data era, user needs have become more and more diversified and personalized. These new user characteristics are important for the sustainable marketing of enterprises. With intensified competition, how to attract clients at minimal cost has become the primary concern for c...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2021-01-01
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| Series: | Sustainable Operations and Computers |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666412721000295 |