Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020

Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020

The global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the ma...

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Bibliographic Details
Main Authors: Nelson de Matos, Marisol B. Correia, José Ramón Saura, Ana Reyes-Menendez, Nuno Baptista
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Social Sciences
Subjects:
public sector
public marketing
main trends
benefits
barriers
Online Access:https://www.mdpi.com/2076-0760/9/10/168

Internet

https://www.mdpi.com/2076-0760/9/10/168

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