A Comparative Study of Influence of Advertising through Online and Offline Media Channels on Consumers' Attitude by Selected Commercial Banks in Nairobi County, Kenya
The of the aim of this study was to compare the influence of advertising through online and offline media channels on consumers' attitude as used by selected commercial banks in Nairobi County, Kenya. A cross-sectional study using a stratified sampling technique was used to sample the respond...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-11-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/8757 |