THE USE OF EMPLOYER BRANDING DIMENSIONS TO ATTRACT FRESH GRADUATES

THE USE OF EMPLOYER BRANDING DIMENSIONS TO ATTRACT FRESH GRADUATES

One of the obstacles in the company recruitment process is the change of labor force generation. Indonesia has already shifted the labor force to generation Z. This research aims to examine the influence of employer branding dimensions consisting of work environment, compensation and benefits, corpo...

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Bibliographic Details
Main Authors: Sekar Wulan Prasetyaningtyas, Michelle Sim, Brian Hariman Triantoro, Allen Allen
Format: Article
Language:English
Published: Universitas Padjadjaran 2022-03-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
employer branding; fresh graduate; generation z
Online Access:http://journal.feb.unpad.ac.id/index.php/jbm/article/view/891

Internet

http://journal.feb.unpad.ac.id/index.php/jbm/article/view/891

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