The Factors Driving the Consumer Purchasing Intentions in Social Commerce
The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment. The understanding of the determinants and reasons accounting for the acceptance of social commerce among the people is critical to...
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| Format: | Article |
| Language: | English |
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IEEE
2022-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/9991997/ |