Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020953156 |