Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of...

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Bibliographic Details
Main Authors:	Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, Tariq Waheed
Format:	Article
Language:	English
Published:	SAGE Publishing 2020-08-01
Series:	SAGE Open
Online Access:	https://doi.org/10.1177/2158244020953156

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