"Image" as an instrument of urban management
Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marke...
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| Format: | Article |
| Language: | deu |
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Copernicus Publications
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| Series: | Geographica Helvetica |
| Online Access: | http://www.geogr-helv.net/54/229/1999/gh-54-229-1999.pdf |