"Image" as an instrument of urban management
Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marke...
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| Format: | Article |
| Language: | deu |
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Copernicus Publications
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| Series: | Geographica Helvetica |
| Online Access: | http://www.geogr-helv.net/54/229/1999/gh-54-229-1999.pdf |
| Summary: | Globalization and competition between cities require a
new kind of planning policy. An urban development
policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city».
Therefore, urban marketing is not only a public relations campaign to attract tourists and investors, but a
market oriented urban development policy. This should
take into account the interests and needs of all of the
city's customers. All target groups should take an active
part in a common vision of the future development of
Basle. Regarding this, the image analysis identifies a
need for action. In the perception of many people Basle
lacks a clear profile. Important image factors show
weaknesses, and group-specific needs are partly neglected.
Especially the identification with the city and a
target-oriented marketing of specific attractions should
be specifically promoted. |
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| ISSN: | 0016-7312 2194-8798 |