"Image" as an instrument of urban management
Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marke...
| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Copernicus Publications
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| Series: | Geographica Helvetica |
| Online Access: | http://www.geogr-helv.net/54/229/1999/gh-54-229-1999.pdf |
| _version_ | 1817968724972404736 |
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| author | A. Kampschulte |
| author_facet | A. Kampschulte |
| author_sort | A. Kampschulte |
| collection | DOAJ |
| description | Globalization and competition between cities require a
new kind of planning policy. An urban development
policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city».
Therefore, urban marketing is not only a public relations campaign to attract tourists and investors, but a
market oriented urban development policy. This should
take into account the interests and needs of all of the
city's customers. All target groups should take an active
part in a common vision of the future development of
Basle. Regarding this, the image analysis identifies a
need for action. In the perception of many people Basle
lacks a clear profile. Important image factors show
weaknesses, and group-specific needs are partly neglected.
Especially the identification with the city and a
target-oriented marketing of specific attractions should
be specifically promoted. |
| first_indexed | 2024-04-13T20:12:32Z |
| format | Article |
| id | doaj.art-2c3ac595989d43f99994e8403c7fcd3a |
| institution | Directory Open Access Journal |
| issn | 0016-7312 2194-8798 |
| language | deu |
| last_indexed | 2024-04-13T20:12:32Z |
| publisher | Copernicus Publications |
| record_format | Article |
| series | Geographica Helvetica |
| spelling | doaj.art-2c3ac595989d43f99994e8403c7fcd3a2022-12-22T02:31:48ZdeuCopernicus PublicationsGeographica Helvetica0016-73122194-879854422924110.5194/gh-54-229-1999"Image" as an instrument of urban managementA. Kampschulte0Abteilung Humangeographie/Stadt- und Regionalforschung, Departement Geographie, Universität Basel, Klingelbergstrasse 16, 4056 Basel, SwitzerlandGlobalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marketing is not only a public relations campaign to attract tourists and investors, but a market oriented urban development policy. This should take into account the interests and needs of all of the city's customers. All target groups should take an active part in a common vision of the future development of Basle. Regarding this, the image analysis identifies a need for action. In the perception of many people Basle lacks a clear profile. Important image factors show weaknesses, and group-specific needs are partly neglected. Especially the identification with the city and a target-oriented marketing of specific attractions should be specifically promoted.http://www.geogr-helv.net/54/229/1999/gh-54-229-1999.pdf |
| spellingShingle | A. Kampschulte "Image" as an instrument of urban management Geographica Helvetica |
| title | "Image" as an instrument of urban management |
| title_full | "Image" as an instrument of urban management |
| title_fullStr | "Image" as an instrument of urban management |
| title_full_unstemmed | "Image" as an instrument of urban management |
| title_short | "Image" as an instrument of urban management |
| title_sort | image as an instrument of urban management |
| url | http://www.geogr-helv.net/54/229/1999/gh-54-229-1999.pdf |
| work_keys_str_mv | AT akampschulte imageasaninstrumentofurbanmanagement |