Health claims: Consumers’ matters

This paper presents a systematic literature review of studies investigating the extent and the ways in which health claims influence consumers. It focuses on published international research on health claims from US, Australia, Canada, Brazil and European countries. Research papers (n = 42) that wer...

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Bibliographic Details
Main Authors: Maria Pothoulaki, George Chryssochoidis
Format: Article
Language:English
Published: Elsevier 2009-04-01
Series:Journal of Functional Foods
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1756464609000139