Typology of business diplomacy in emerging economies
Introduction: Emerging economies Firms (EMFs) are unfamiliar actors in a new host market. Hence, foreign market entry should be studied more as a position-building process. Given that position-building process lead to tensions and conflicts among key EMF stakeholders. Business Diplomacy (BD) is a pr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2023-03-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | https://www.smsjournal.ir/article_169398_e57ef4d7bf9cbf4a19f383f764c040f4.pdf |