The Impact of Integrated Marketing Communications Dimensions on Improving Customers Experience in Coastal Tourism Industry
Abstract The purpose of this study was to analyze the factors affecting integrated marketing communication and provide solutions for improving the customer experience in Chabahar coastal tourism industry. This research is applied in terms of its purpose and is a survey research in terms of its imple...
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| Format: | Article |
| Language: | fas |
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University of Sistan and Baluchestan
2019-02-01
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| Series: | پژوهشهای مدیریت عمومی |
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| Online Access: | https://jmr.usb.ac.ir/article_4517_3953431db8c1615d559e97e289398419.pdf |